Target- EVERYONE- Clio awarded this advertisement, because it affects peoples' feeling from happy to sad. Also makes childrens' think they're lucky, and make them think back about how they acted before to children with poverty.
-Elements
Symbolism-Computer box, that's been thrown away
Body language- Children lying down inside the box like it's their home
Camera angle- There is to give a highlight on the kids and the box.
Special Language- None
Slighting and colour- Dark colour that makes your mood down
Beauty and social standing- None
layout and graphic- Old picture style
Beauty and social standing- None
layout and graphic- Old picture style
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